The exclusive show of "The Joe Rogan Experience" podcast has been on Spotify since year 2020, but debuted in 2009, with the company touting it as the most-listened-to podcast globally.
The streaming platform also said Joe Rogan's show will be available on other platforms such as Apple, Amazon and YouTube.
Sweden-based Spotify is focusing on boosting ad revenue on its platform with the help of its advertising marketplace for podcast publishers and creators - the Spotify Audience Network.
"Since the podcast has been exclusive to Spotify, overall podcast consumption on the platform has increased by 232%," the company said, adding its revenue last year increased 80% compared with 2021.
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The multi-year deal with Rogan, which is estimated to be worth as much as $250 million, involves an upfront minimum guarantee, plus a revenue sharing agreement based on ad sales, the Wall Street Journal reported on Friday.
The company declined to comment on the terms of the deal but in an email response said the estimated value of the deal mentioned in the WSJ report was incorrect.
Spotify first added podcasts in 2015 and made a major push into the medium from 2019, buying podcast networks Gimlet Media and Anchor FM and signing exclusive deals with reality TV star Kim Kardashian and former U.S. President Barack Obama.
Google and Microsoft have faced.
Joe Rogan has interviewed well-known politicians, businessmen and celebrities including film director Quentin Tarantino, singer Miley Cyrus and Tesla (TSLA.O), opens new tab CEO Elon Musk on his podcast.
Joe Rogan has interviewed well-known politicians, businessmen and celebrities including film director Quentin Tarantino, singer Miley Cyrus and Tesla (TSLA.O), opens new tab CEO Elon Musk on his podcast.
Sweden-based Spotify is focusing on boosting ad revenue on its platform with the help of its advertising marketplace for podcast publishers and creators - the Spotify Audience Network.
"Since the podcast has been exclusive to Spotify, overall podcast consumption on the platform has increased by 232%," the company said, adding its revenue last year increased 80% compared with 2021.
Advertisement · Scroll to continue
The multi-year deal with Rogan, which is estimated to be worth as much as $250 million, involves an upfront minimum guarantee, plus a revenue sharing agreement based on ad sales, the Wall Street Journal reported on Friday.
The company declined to comment on the terms of the deal but in an email response said the estimated value of the deal mentioned in the WSJ report was incorrect.
Spotify first added podcasts in 2015 and made a major push into the medium from 2019, buying podcast networks Gimlet Media and Anchor FM and signing exclusive deals with reality TV star Kim Kardashian and former U.S. President Barack Obama.
